I had to rewrite this opening sentence three times, as I tried (and failed) to remove the excessive hyperbole that kept coming out of my head and off my keyboard. And then I thought “bugger it, I love MONA, there’s no point trying to pretend I am impartial here”. So instead I am writing an open letter to David Walsh.
Thank you for MONA. It may have only been open since the start of this year, but you sure have gotten our attention – and apparently visits from about 250,000 of us so far! Let’s face it, when was the last time someone in Australia, someone who has variously been labelled “art collector, gambler, entrepreneur, and Hobart’s infamous son”, do something this breathtaking? I love your MONA, it’s a testament to the power of one person’s passion and vision. This is clearly not an idea that came from a committee.
And it’s not just the art. It’s the beautiful site on the edge of the Derwent river. It’s arriving at the old white lighthouse merged into the wonderful huge sandstone and rusty iron architecture. It’s the wines of your vineyard Moorilla – I’m particularly partial to the Muse Pinot Noir by the way. It’s the crisply modern tasting room at the Cellar Door (if that’s the right term for a soaring two-storey glass pavilion with a fine dining restaurant attached.?) It’s the MooBrew artisanal beers from your own brewery.
It’s the ferry service to and from the docks in central Hobart (although I must confess I was slightly disappointed you don’t have white branding on a black hulled ferry instead of the more ordinary black on white – that would’ve been the icing on the cake of the superb design aesthetics consistently applied to your brands and your websites). It’s the ability to easily go to the MONA website, book my ferry transfer times, and have my wine flight and antipasto plate booked and ready to revive me at The Wine Bar when I need them. It’s the fact that I can have a nice glass of your vino on the ferry ride too, have all the booking and organising work like clockwork, and not be overcharged for any of it.
It’s all much bigger than I imagined. And the technology is great – how can I not love being issued with my own ‘iPod-like’ O on arrival, which then identifies the art closest to me, gives me a choice of reading about the artist, or reading a more gonzo view on it if I didn’t want to take it too seriously? At the press of a button it records what I stop and see, and gives me access to a permanent online tour that follows in my original footsteps. I like that I can click “love” or “hate” for any part of the exhibition. I like the rumour that any art work which gets “loved” too much gets removed from the exhibition and replaced with something more controversial. I love the idea that you may have spread that rumour just to mess with our heads and have us second guessing whether to claim to love or hate something.
I am quite delighted with the Cloaca. I hear that this is the most hated exhibit, and also the one people spend the longest time in front of. First off, the smell is not that bad at all, I think a lot of people may have been exaggerating. It’s quite a beautiful, clinical thing, this shiny machine representation of our human process from digestion to waste. Maybe people stand in front of it for so long, like I did, because it is so much fun watching other people’s reactions?
I really like that people who would never choose to go to an art gallery will probably enjoy MONA , there is nothing stuffy about the place or the enthusiastic staff, and the art is a mix of fascinating old egyptian and a huge variety of modern and new. Some I loved, some I didn’t, some I even found boring, but many made me laugh – and there’s nothing better than art with a sense of humour. The bit.fall waterfall of words was beautiful, the bean bags scattered around the floors so I could plop down and watch videos on the wall or the roof were very comfortable and inviting.
And I love that I completely underestimated how long I would need to wander MONA, have refreshment breaks, do some wine tasting, maybe some beer tasting as well, definitely some eating, a browse through the museum shop, not to mention taking lots of photos. We booked ferry times to give us almost 5 hours there, and it wasn’t nearly long enough. But it does give me an additional reason to visit again soon. And we really did love the antipasti tasting plates to death before we left.
So thanks David, its a wonderful thing you have done.